He uses a term I'd never heard of, in all my extensive penis enlargement research and study. "Jelqing" or "jelq" ... it's an odd term. The whole Q with no U thing makes it sort of exotic. Like Iraq, or Qatar, or qiviut. And it turns out to have sort of suspiciously central asian associations to it. It's a physical technique that is claimed to get yer man part a little more length and girth. Supposedly you can just "milk" your piece in this certain way, in a rigorous training regimen, and make some gains. Of course my very favorite paranoid medical fantasy website -- WebMD -- pretty much poo-poohs the jelqing. Be careful googling it though... I suspect clicking any of the first, oh, five thousand results might wind you up on some icky spam list. But then no worries, your old lacrosse coach will be right there with you.
I found that link reference on Snopes.com -- where I almost always turn to get to the real meat of a mysterious internet phenomenon. But there's not a thing on Snopes about jelqing. Plenty of hilarity about weird things happening to penises though.
As with any mysterious (and widely sought after) ancient technique or substance, real hard information about jelqing, like how to do it (or how badly you'll wreck your willy doing it) is hard to come by. Controversy about it, however, is not. Google Groups firmed things up a little bit. Read this whole thread from the beginning for a few flaccid humorous moments.
One thing about this still kind of sticks with me though... How come is it that when men want to enlarge their man-parts it's almost universally viewed as totally creepy, and the websites about it are incredibly tacky and weird? I mean, just read the names of some of these search results. Gack! Whereas... whereAS... women who want to enlarge their women parts ... well, guys practically fall all over themselves to help.
It's weird. Girls always win. And boys are icky ... oh yeah, and dumb.